We had the incredible opportunity to design HBOMAX’s 2025 Emmy’s spot. For the 2025 Emmy spot, I led the exploration of an elegant graphic solution inspired by the brand’s latest redesign. I translated the glass look of the endpage animation into a modular system for the Emmy title cards.

Each primary title card features a circular glass element that aligns with the brand’s core motion identity. To create a cohesive aesthetic, I applied a minimal frosted glass treatment to all typography and logos throughout the spot, utilizing color palettes derived directly from each show’s unique identity and key art.