Apple TV Peacock Bundle Announcement

I designed the motion of the new bundle logo lockup during the announcement trailer’s endpage. The primary objective was to symbolize the union of two brands while preserving their individual identities.

We opted for a clean, minimalist reveal to ensure immediate brand recognition. During the exploration phase, I focused on the "together" tagline, utilizing dynamic animation and integrated footage to showcase the vast breadth of content available within the new bundle.

Explorations

Bundle Announcement Spot

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